Crowdsourcing Your Brand

Crowdsourcing Your Brand

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This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are includeda€b.When we visited the site, we found that Colin of Newcastle Upon Tyne had given his new Samsung HDTVready, LCD model a 9 (as did seven ... However, a€œby the time the TV [was] fully set up, a€ Colin warned, the a€œstand had become rocky even when [the] fittings [were] retightened. ... Reevoo, which was founded in 2004, collects a fee from its partner retailers for being able to display the ReevooMark on their.

Title:Crowdsourcing Your Brand
Author: Barry Libert, Jon Spector
Publisher:Pearson Education - 2010-02-15

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