Korean Enterprise
Examines Korea's business culture and assesses the challenges that face Korea in the global marketplace... spectrum of areas, from technology development to marketing.24 Alliances also helped two smaller chathols a Kia ... Kia benefited greatly from its alliance with Ford and Mazda, Ford offered a marketing network for 10 percent equity, ... best-selling jeeps in Korea, is powered by Mercedesa#39; four-cylinder diesel engine. ln 1992, Mercedes-Benz paid $295 ... But ita#39;s just the technology thata#39;s the problem.
| Title | : | Korean Enterprise |
| Author | : | Gerardo R. Ungson, Richard M. Steers, Seung-ho Park |
| Publisher | : | Harvard Business Press - 1997 |
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