Landscape and Branding

Landscape and Branding

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Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.... provides detailed specification sheets for 38 individual elements which form the basis of a consistent, high quality village ... to define core essences in a few key messages, Environmental Partnership noted their version of Blue Mountains identity was ... character whilst also promoting an overall Blue Mountains identity [this is the] equation of consistency versus diversity. ... Street and park plantings must not only act as localised symbols of place, they must also be able to grow and beanbsp;...


Title:Landscape and Branding
Author: Nicole Porter
Publisher:Routledge - 2015-10-05
ISBN-13:

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