Marketing Beyond Your Front Door

Marketing Beyond Your Front Door

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(Special Products). The best of Bob Popyk's columns from The Music Trades magazine from 2000-2008! It's one thing to just wait for the next customer to walk through the door. It's another thing to market beyond your front door! That's been the topic of most of Popyk's columns in The Music Trades during recent years. This compilation offers practical tips on: The Right Plan for Increasing Revenue; Going Where Your Competition Is Not; Speaking the Customer's Language; No More Slow Days; Getting Your Name out There; The Human Side of Selling; and How to Act Big, Even If You're Small.I really thought about what smaller businesses go through to compete when I took two of my cars in for service the other day. I have a few classic cars (if you can call 1991 Buick Reatta convertibles classic) and a two-year-old Lexus RX330 .

Title:Marketing Beyond Your Front Door
Author: Bob Popyk
Publisher:Hal Leonard Corporation - 2009-01-01

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