Marketing Insights from A to Z
acEven within the larger marketing group, there are frictions between marketing, the sales force, and customer service. Marketing began as a function to help the sales force sell better. Marketing helped by getting leads through advertising, anbsp;...
| Title | : | Marketing Insights from A to Z |
| Author | : | Philip Kotler |
| Publisher | : | John Wiley & Sons - 2011-01-06 |
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