The Business Plan Workbook
Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.Consumers are as loyal to Coca-Cola, Procter aamp; Gamble and Wal-Mart as business users are to Cisco, HSBC and Goldman Sachs for a company, for its products, and for its services. According to BrandZ, consideration of brand in the anbsp;...
| Title | : | The Business Plan Workbook |
| Author | : | Colin Barrow, Paul Barrow, Robert Brown |
| Publisher | : | Kogan Page Publishers - 2012-04-03 |
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