The Power of Business en Espanol

The Power of Business en Espanol

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In The Power of Business en EspaApol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the excitinga€”yet often confusinga€”Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en EspaApol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en EspaApol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors.Sometimes the problem comes from using words that have worked their way into English, so we think we know what ... Thata#39;s how Volkswagen caused a furor just this past year with an ad campaign announcing that its GTI 2006 model hadanbsp;...

Title:The Power of Business en Espanol
Author: Jose Cancela, Carlos Harrison
Publisher:Harper Collins - 2009-10-13

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