Using Market Knowledge
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.The sheer volume of data captured by large transaction systems has outstripped the ability of traditional approaches to extract useful or timely insights. This is most obvious for product managers in grocery products firms who may have accessanbsp;...
| Title | : | Using Market Knowledge |
| Author | : | Rohit Deshpande |
| Publisher | : | SAGE Publications - 2000-10-06 |
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